The marketplace is more competitive than ever and trying to get started as a small business is often tough. A big mistake that many small business owners make is thinking that they don’t need to worry about an online presence until they become more successful. The opposite is true. In fact, these days, it’s easier to get started as an online store and then expand into having physical stores. If you’re selling something like homemade bath essentials for example, it’s very easy to get started online. You can make the products (bath bomb, bath oils, etc) at home and then have a delivery system in place on your website. Once you have a large enough following, you can open a physical store with less risk than a completely unknown brand. Do be successful at this though, you’ll need great custom software development for your website.
And that’s where the novelty comes in. If your website is quirky and different, customers will take notice and it will be less likely for them to forget your website and they’ll be more likely to buy something. Taking the example of a online store that sells bath and shower essentials again, you could do a lot with that. Some of the links you click on can pop like bubbles before you go to the link destination for example. If you really want to get creative with it, there can even be something like a mini game that users can play on your website.
The exact details of the novelties you could include depend largely on the type of business you’re running. As long as you have great custom software development, you’ll be able to create a unique website.